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  <url>
    <loc>https://www.parkercooley.com/direct</loc>
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    <lastmod>2018-09-04</lastmod>
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      <image:title>Producer/Director</image:title>
    </image:image>
    <image:image>
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      <image:title>Producer/Director - Lashing Out | ipsy</image:title>
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    <image:image>
      <image:loc>https://static1.squarespace.com/static/58ed9e1059cc687985813636/58eda3d017bffcbada45ab8e/58eda3ed9de4bb85a0944a2f/1491969016075/</image:loc>
      <image:title>Producer/Director - Top 10 Things to Know About Sparkling Wine</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1492055068955-NUL3XFGB07MNFRFA6MIU/Screen+Shot+2017-04-12+at+8.42.56+PM.png</image:loc>
      <image:title>Producer/Director - One Minute Guide to Cabernet Sauvignon | Winc</image:title>
      <image:caption>A piece of digital branding content for Winc. I was the Editor on this project as well.</image:caption>
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    <image:image>
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      <image:title>Producer/Director - Our 5 Fave Pool Party Products | ipsy</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>Producer/Director - Top 10 Things to Know About Sparkling Wine | Winc</image:title>
      <image:caption>Another piece of digital content for Winc. I was the Editor on this project as well.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1527876614110-RIMXXQE7U0LC25DZT7G1/Nude-Lipstick.jpg</image:loc>
      <image:title>Producer/Director - Swap Your Nude Lipstick For THIS | ipsy</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1492050591091-KX5VNRFCOO06WVX8SJB4/image-asset.jpeg</image:loc>
      <image:title>Producer/Director - Meet the Artist: "Luke Wessman" | Winc</image:title>
      <image:caption>Collaboration video for Winc &amp; Luke Wessman. I was the Editor on this project as well.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1511395421090-9P9MQMX27XW3QNF5HPG2/Thumbnail.png</image:loc>
      <image:title>Producer/Director - Behind the Scenes of: Drop Dead, Gorgeous</image:title>
      <image:caption />
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    <image:image>
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      <image:title>Producer/Director - "Ryan Zotovich" | Winc</image:title>
      <image:caption>A mini-doc about Winc's Director of Winemaking</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1525902525114-XQHT0M2LDAHZ2SYFL032/Go-There.jpg</image:loc>
      <image:title>Producer/Director - Go There | ipsy</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1511394491184-VTOA25LFBUZL4L0I44T7/11-DitchTheLabel-Youtube-1280x720+%281%29.jpg</image:loc>
      <image:title>Producer/Director - ipsy X Ditch the Label | Fight Against Bullying</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1525902475874-167JB1IROIEXAA0PF5AH/ipsyLoveLetter+Thumbnail.jpg</image:loc>
      <image:title>Producer/Director - A Love Letter to Myself | ipsy</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1522790842133-ODZH008B1RHC1IFGUAAX/image-asset.jpeg</image:loc>
      <image:title>Producer/Director - No Other Bath Bomb | Fragrant Jewels</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1492050699913-MEP8FLWAPQFS8A2NO5Y2/image-asset.jpeg</image:loc>
      <image:title>Producer/Director - Who We Are | Winc</image:title>
      <image:caption>An 'About Us' video for Winc.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1522789645165-YT0YRB251JOBAXZW64S7/Ring+Focus+Thumbnail+.jpg</image:loc>
      <image:title>Producer/Director - Unicorn Tears | Fragrant Jewels</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1492055298290-17H9DYVOWIHNLURWWD2O/Screen+Shot+2017-04-12+at+8.46.55+PM.png</image:loc>
      <image:title>Producer/Director - Winc Unboxing</image:title>
      <image:caption>A direct mobile ad for Winc — I produced, directed, and edited.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.parkercooley.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-02-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1614364704277-T931QZ8WJKU8QW3X85ZN/Color.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1631129033583-DY7DI0M9YBNCZJB26455/Untitled-1.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1631129330888-PFEOUDMNS6QE7JB49YDX/Untitled-2.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/32209b6b-1e77-4f65-8b0e-61b298225ede/bodega-07.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>Director of Production | I Play Beauty. And IPSY is my playground.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/6fb4c792-20ec-427e-91a7-d90f292cbf3e/png_Campaign-Backyard+Set+Spaghetti_0554.png</image:loc>
      <image:title>Home - Icon Box by Chrissy Teigen and John Legend</image:title>
      <image:caption>Director/Producer | Join us for a date night in with Chrissy and John.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/184e9320-3e36-44b4-8449-62f566f8f52b/FAITH+HERO_PLANET+SET_IPSY_Pat+McGrath_052.jpg</image:loc>
      <image:title>Home - Icon Box by Pat McGrath</image:title>
      <image:caption>Director/Producer | An out of this world campaign for IPSY’s November 2023 Iconbox curated by world renowned makeup artist Pat McGrath.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/80901eae-8e5b-4a0b-91eb-f2e33d3faba9/IPSY-VID-1224-BoyfriendGirlfriend-GiftGiver-ProblemSolution-VA1-US-16x9-15s-NoPrice-IH-IP001260-V3.png</image:loc>
      <image:title>Home - They Get the Glam. You Get the Glory.</image:title>
      <image:caption>Director | Gift an IPSY subscription and crown yourself the holiday MVP.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/951f51c8-2288-4566-9bed-9c86239bc14d/backtoback_r2.jpg</image:loc>
      <image:title>Home - IPSY Make-Off</image:title>
      <image:caption>Director | Vintage game show style makeup competition featuring Khloe Kardashian vs. Addison Rae battling each other while only using tiny hands.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1614298986442-RY0G0XDAOMBXGBO445JT/OFRA_Lipgloss.jpg</image:loc>
      <image:title>Home - Madison Miller x Ofra Launch Campaign</image:title>
      <image:caption>Director/Producer | A teaser announcement for Madison Miller’s first ever product line with Ofra Cosmetics. The concept for this video was to create a faux-factory that showcases the love that went into every product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1614298537188-0LEATV3OW6DX3TYJOOEE/Zotovich.mp4.00_01_04_09.Still003.png</image:loc>
      <image:title>Home - Zotovich | Winc</image:title>
      <image:caption>Director/Producer/Editor | A mini-documentary on the lifestyle of Winc’s Chief Winemaker Ryan Zotovich and his unique philosophies on winemaking and his passion for quality grapes.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/23cc2597-a4d8-40ec-98e3-5249d4312bf5/ICON-IMG-0224-PaidGwenStefaniPinkBeautyCounterLipstickVA1-US-4x5-00s-NoPrice-CRT-001115-4.jpg</image:loc>
      <image:title>Home - Icon Box by Gwen Stefani</image:title>
      <image:caption>Director/Producer | Blaze your beauty trail with GXVE Beauty and IPSY's Icon Box curator, Gwen Stefani.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/3b067345-20db-4759-a016-0e1a5bf8380b/051822_AliciaKeys_Shot3_0118.jpg</image:loc>
      <image:title>Home - Glam Bag X Alicia Keys</image:title>
      <image:caption>Director/Producer | A campaign featuring Alicia Key’s as IPSY’s curator for our August 2022 GBX cycle. IPSY’s most premiere subscription service.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1614297808160-IQBGSYFQX4TJPQ7FRCGR/10+Things+About+Sparkling+Wine.mp4.00_00_07_19.Still002.png</image:loc>
      <image:title>Home - 10 Things to Know About Sparkling Wine | Winc</image:title>
      <image:caption>Director/Producer | For the release of Winc’s flagship sparkling wine “Finke’s Widow,” we created a fun and engaging educational video on the 10 things you should know about sparkling wine.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/fb285018-1f7e-4654-add0-57dfc02e8ea6/MODEL_DUO1_0307.png</image:loc>
      <image:title>Home - GORGEOUS TOGETHER</image:title>
      <image:caption>Producer/Director | The battle of the world’s most beloved beauty subscriptions is over! We’re bringing the best of both brands together under IPSY to create the ultimate beauty membership with more perks than ever. It’s a match made in makeup heaven. GREAT ON OUR OWN. GORGEOUS TOGETHER. Meet beauty’s new dream team.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1614297079725-GI6J5XO71B1H3K5GKM43/IPSY_LONGVERSION-v02.mp4.00_04_40_00.Still002.png</image:loc>
      <image:title>Home - IPSY | Glam Bag Textures</image:title>
      <image:caption>Producer | A high-level advertisement aimed at making sample size projects feel larger-than-life. We focused on emphasizing the texture of each product and partnered with a VFX team to bring an otherworldly quality to the final product.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1614367665804-4SMXDOPG6QHAKGT3C8RA/Poster.png</image:loc>
      <image:title>Home - POST TRUTH or A Frustrating Experience with the Internet | Short Film</image:title>
      <image:caption>Director/Editor | POST TRUTH is an experimental short film that brings to life the frustration of trying to find an objective truth online. • Best Shorts Competition 2019: Award Of Merit • Global Shorts 2019: Special Mention • Defy Film Festival 2019: Official Selection • Independent Short Awards: Bronze Medal • Hollywood International Moving Pictures Film Festival: Best Experimental Short</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1614297400591-FCDIVWMWVU94Q9IWVFPY/Editorial_Pool+Party_YOUTUBE_FINAL_.mp4.00_00_57_04.Still001.png</image:loc>
      <image:title>Home - Our 5 Fave Pool Party Products | IPSY</image:title>
      <image:caption>Director/Producer | An editorial video corresponding to ipsy’s Pool theme in July. This video is about the journey to a pool party, showing how each product helps them on the go.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1614298819171-1UDJS71F0HZDPS86OANU/How+to+Winc+-+1+Minute+Guide+to+Cabernet+Sauvignon.mp4.00_00_28_02.Still001.png</image:loc>
      <image:title>Home - One Minute Guide to Cabernet Sauvignon | Winc</image:title>
      <image:caption>Director/Producer/Editor | Due to a dip in product reviews on Cabernet Sauvignon the team set out to educate and entertain our audience about this specific varietal. This video lived on all Cabernet Sauvignon product pages and lead to an increase in ratings during its lifespan.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1614300015682-CRVJ9DHMMJH8ADOUQNLT/VIBES_SEPTEMBER_Lashing+Out_YOUTUBE_FINAL+%281%29.mp4.00_00_41_18.Still001.png</image:loc>
      <image:title>Home - Lashing Out | IPSY</image:title>
      <image:caption>Director/Producer | An editorial video corresponding to ipsy’s Lashing Out theme in September. The video heavily features female skateboarders and celebrates women who go against the grain in their personal lives — no matter how big or small.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1614298931407-KZQ2Y1TH74DVW858KIEY/full+sleeve_Mandy.mp4.00_00_00_00.Still001.png</image:loc>
      <image:title>Home - Meet the Tattoo Artist Behind Full Sleeve | Winc</image:title>
      <image:caption>Director/Producer/Editor | Part of a larger series highlighting artists that Winc partners with to create their wine labels, we meet Miami Ink tattoo artist Luke Wessman.</image:caption>
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  <url>
    <loc>https://www.parkercooley.com/editor</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-01-05</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1546651733755-V1FW6LK99Y01LU8GXBAQ/Untitled-1.png</image:loc>
      <image:title>Editor</image:title>
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    <image:image>
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      <image:title>Editor - Multicam Baja1000 | Foxhound</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1546650744250-QAWNPA109HHENXEKI8PJ/Screen+Shot+2019-01-04+at+5.11.16+PM.png</image:loc>
      <image:title>Editor - Wildest Dreams | Winc</image:title>
      <image:caption>pw: wild</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1546650809928-TCYS7CZP40FEWKRC6UKF/image-asset.jpeg</image:loc>
      <image:title>Editor - 1 Minute Guide to Cabernet Sauvignon | Winc</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1546650871355-R9X5XJM5JGY1SG5TASZF/image-asset.jpeg</image:loc>
      <image:title>Editor - Meet the Tattoo Artist Behind Full Sleeve | Winc</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1546650896226-5ZIGDOJO3I5O1OWZCWYJ/image-asset.jpeg</image:loc>
      <image:title>Editor - In the Field | Winc winemaker Ryan Zotovich</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>Editor - Wine Pairing Challenge: Arcade Games at Button Mash</image:title>
      <image:caption />
    </image:image>
    <image:image>
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      <image:title>Editor - 10 Things to Know About Sparkling Wine | Winc</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1546659773531-TY0DKHY03RSF901JM1HI/image-asset.jpeg</image:loc>
      <image:title>Editor - About Winc Wines</image:title>
      <image:caption />
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    <image:image>
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      <image:title>Editor - No Other Bath Bomb | Fragrant Jewels</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1546651238824-Y96MNYI45FUNDKIG05NT/image-asset.jpeg</image:loc>
      <image:title>Editor - Unicorn Tears | Fragrant Jewels</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1546651506738-5MKG3U6T2VUTBU31PWST/image-asset.jpeg</image:loc>
      <image:title>Editor - My Trip to Burgundy! | Travel with Whitney | Whitney A.</image:title>
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  </url>
  <url>
    <loc>https://www.parkercooley.com/shortfilm</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2019-10-22</lastmod>
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      <image:title>Short Film</image:title>
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      <image:title>Short Film</image:title>
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    <image:image>
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      <image:title>Short Film - POST TRUTH | or A Frustrating Experience with the Internet</image:title>
      <image:caption>An experimental short film that personifies the frustration of trying to find an objective truth online.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1571771300499-5AH8TY0TMXTX5QTD7K5Z/Parkerdotcom_awards_3.png</image:loc>
      <image:title>Short Film</image:title>
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  <url>
    <loc>https://www.parkercooley.com/contact</loc>
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    <lastmod>2019-07-31</lastmod>
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  <url>
    <loc>https://www.parkercooley.com/welcome</loc>
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    <priority>0.75</priority>
    <lastmod>2016-03-03</lastmod>
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      <image:title>Welcome - Transient</image:title>
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  </url>
  <url>
    <loc>https://www.parkercooley.com/about</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-02-27</lastmod>
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      <image:title>About</image:title>
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  </url>
  <url>
    <loc>https://www.parkercooley.com/alicia-keys</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/d6a3c667-60ea-4497-a0fb-acc7952af575/051822_AliciaKeys_Shot2_607.jpg</image:loc>
      <image:title>Glam Bag X Alicia Keys - GLAMBAG X ALICIA KEYS</image:title>
      <image:caption>They key to empowerment? Sometimes it’s about blasting a power anthem, sticking to a self-care ritual, or grounding yourself with affirmations. Just ask music icon Alicia Keys, who’s inviting you to step into your power– with offerings that empower you to express yourself, live authentically, and take charge of your own beauty journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/bf951964-5929-468b-820a-108cfdd6874f/BFA_AK_GBX_GIF_FINAL_lowres.gif</image:loc>
      <image:title>Glam Bag X Alicia Keys - TEASER VIDEO</image:title>
      <image:caption>Every Glam Bag X is curated by a celebrity in the makeup space. To tease our audience before announcing the next curator we wanted to hint at Alicia Keys before the big reveal. To do this we made a slow-mo shot of Alicia from behind, raising her head from a lowered position. Set to a dreamy floaty jazzy piano track. Mostly single keys playing.</image:caption>
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    <image:image>
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      <image:title>Glam Bag X Alicia Keys - ANNOUNCEMENT VIDEO</image:title>
      <image:caption>To announce Alicia Keys we wanted to give our audience a sneak peak inside our NYC shoot. An ode to both New York and Alicia we created a visual montage of muse, product, graphics, New York Moments ( sunset, bridge, subway, bodega, flowers… Alicia’s Hands, Smiles and Laughs on set.</image:caption>
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      <image:title>Glam Bag X Alicia Keys</image:title>
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      <image:title>Glam Bag X Alicia Keys</image:title>
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    <image:image>
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      <image:title>Glam Bag X Alicia Keys</image:title>
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      <image:title>Glam Bag X Alicia Keys</image:title>
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      <image:title>Glam Bag X Alicia Keys</image:title>
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      <image:title>Glam Bag X Alicia Keys</image:title>
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      <image:title>Glam Bag X Alicia Keys</image:title>
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      <image:title>Glam Bag X Alicia Keys</image:title>
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      <image:title>Glam Bag X Alicia Keys</image:title>
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      <image:title>Glam Bag X Alicia Keys</image:title>
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      <image:title>Glam Bag X Alicia Keys</image:title>
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      <image:title>Glam Bag X Alicia Keys</image:title>
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      <image:title>Glam Bag X Alicia Keys</image:title>
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      <image:title>Glam Bag X Alicia Keys</image:title>
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      <image:title>Glam Bag X Alicia Keys</image:title>
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      <image:title>Glam Bag X Alicia Keys</image:title>
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      <image:title>Glam Bag X Alicia Keys</image:title>
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  <url>
    <loc>https://www.parkercooley.com/gorgeous-together</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/582f7ecf-c1b3-4b2e-8b04-3b30da266b19/MODEL_DUO1_0206.png</image:loc>
      <image:title>Gorgeous Together - GORGEOUS TOGETHER</image:title>
      <image:caption>They key to empowerment? Sometimes it’s about blasting a power anthem, sticking to a self-care ritual, or grounding yourself with affirmations. Just ask music icon Alicia Keys, who’s inviting you to step into your power– with offerings that empower you to express yourself, live authentically, and take charge of your own beauty journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/ea7112db-1852-49e7-8115-adfb21f60e6b/MODEL_DUO1_0307.png</image:loc>
      <image:title>Gorgeous Together - Meet beauty’s new dream team.</image:title>
      <image:caption>In 2023 the two largest beauty subscriptions, of IPSY and Boxycharm, merged together to form a beauty dream team. Great on our own. Gorgeous together. We want to create a compelling go-to-market plan for our members to EXCITE them about being a member and to EDUCATE them about the changes to prepare and reassure them.</image:caption>
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      <image:title>Gorgeous Together - ANNOUNCEMENT VIDEO</image:title>
      <image:caption>To announce the merge of two beauty powerhouses we wanted to create an exciting campaign of two great things coming together to make something even better than the sum of it’s parts. Over the soundtrack of “Best Friends” by Saweetie and Doja Cat, we paired iconic models, makeup, and imagery to excite our members about this change.</image:caption>
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      <image:title>Gorgeous Together</image:title>
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      <image:title>Gorgeous Together</image:title>
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      <image:title>Gorgeous Together</image:title>
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      <image:title>Gorgeous Together</image:title>
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      <image:title>Gorgeous Together</image:title>
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      <image:title>Gorgeous Together</image:title>
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      <image:title>Gorgeous Together</image:title>
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      <image:title>Gorgeous Together</image:title>
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      <image:title>Gorgeous Together</image:title>
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      <image:title>Gorgeous Together</image:title>
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  <url>
    <loc>https://www.parkercooley.com/ipsymakeoff</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/b1454b20-88fb-442d-8736-dde7bb7645b1/KK-AR-Social-announcement-carousel-KKLayout-Grid1-3.jpg</image:loc>
      <image:title>IPSY MakeOff | Khloe Kardashian and Addison Rae - IPSY MAKEOFF</image:title>
      <image:caption>They key to empowerment? Sometimes it’s about blasting a power anthem, sticking to a self-care ritual, or grounding yourself with affirmations. Just ask music icon Alicia Keys, who’s inviting you to step into your power– with offerings that empower you to express yourself, live authentically, and take charge of your own beauty journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/fffdde93-2d4c-4c22-805b-bc200061ee53/33600022-0-image-a-55_1601001434161.jpg</image:loc>
      <image:title>IPSY MakeOff | Khloe Kardashian and Addison Rae - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>IPSY MakeOff | Khloe Kardashian and Addison Rae - TEASER VIDEOS</image:title>
      <image:caption>To build up excitement for the partnership we launched a series of videos and still assets leading up to the live launch of our Hero Video. Posters, gifs, and clips of the two egging each other on made their rounds on social media, garnering lots of buzz before the official launch.</image:caption>
    </image:image>
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      <image:title>IPSY MakeOff | Khloe Kardashian and Addison Rae</image:title>
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      <image:title>IPSY MakeOff | Khloe Kardashian and Addison Rae</image:title>
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      <image:title>IPSY MakeOff | Khloe Kardashian and Addison Rae</image:title>
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      <image:title>IPSY MakeOff | Khloe Kardashian and Addison Rae</image:title>
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      <image:title>IPSY MakeOff | Khloe Kardashian and Addison Rae</image:title>
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      <image:title>IPSY MakeOff | Khloe Kardashian and Addison Rae</image:title>
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      <image:title>IPSY MakeOff | Khloe Kardashian and Addison Rae</image:title>
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      <image:title>IPSY MakeOff | Khloe Kardashian and Addison Rae</image:title>
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      <image:title>IPSY MakeOff | Khloe Kardashian and Addison Rae</image:title>
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      <image:title>IPSY MakeOff | Khloe Kardashian and Addison Rae</image:title>
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      <image:title>IPSY MakeOff | Khloe Kardashian and Addison Rae</image:title>
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      <image:title>IPSY MakeOff | Khloe Kardashian and Addison Rae</image:title>
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    <image:image>
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      <image:title>IPSY MakeOff | Khloe Kardashian and Addison Rae</image:title>
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    <image:image>
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      <image:title>IPSY MakeOff | Khloe Kardashian and Addison Rae</image:title>
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      <image:title>IPSY MakeOff | Khloe Kardashian and Addison Rae</image:title>
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  <url>
    <loc>https://www.parkercooley.com/pat-mcgrath</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-03</lastmod>
    <image:image>
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      <image:title>Iconbox by Pat McGrath - ICONBOX by PAT MCGRATH</image:title>
      <image:caption>They key to empowerment? Sometimes it’s about blasting a power anthem, sticking to a self-care ritual, or grounding yourself with affirmations. Just ask music icon Alicia Keys, who’s inviting you to step into your power– with offerings that empower you to express yourself, live authentically, and take charge of your own beauty journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/e330c437-a517-4a7c-8da5-a50e93d628d9/IPSY_ICONBOX_PM_TEASER_9-16_FINAL_1.gif</image:loc>
      <image:title>Iconbox by Pat McGrath - TEASER VIDEO</image:title>
      <image:caption>Filled with hidden hints and subtle nods to the next Curator, this squad of Gworls are sent a transmission through a communication device onboard their spaceship. The video response grants them permission but you cannot make out who it is – which set the comments on fire with guesses.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Iconbox by Pat McGrath</image:title>
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    <image:image>
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      <image:title>Iconbox by Pat McGrath - Mission 1</image:title>
      <image:caption>Pat McGrath Labs Divine Rose Luxe Quad: Eternal Eden</image:caption>
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    <image:image>
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      <image:title>Iconbox by Pat McGrath - Mission 2</image:title>
      <image:caption>Bobbi Brown HIGHLIGHTING POWDER</image:caption>
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    <image:image>
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      <image:title>Iconbox by Pat McGrath - Mission 3</image:title>
      <image:caption>Byroe Peony Tea Face Oil</image:caption>
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    <image:image>
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      <image:title>Iconbox by Pat McGrath</image:title>
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    <image:image>
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      <image:title>Iconbox by Pat McGrath</image:title>
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      <image:title>Iconbox by Pat McGrath</image:title>
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      <image:title>Iconbox by Pat McGrath</image:title>
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    <image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1698102305164-Y7HV97Z66JQCHWEALIM6/NESS_FOCUS_SPACESHIP_034.jpg</image:loc>
      <image:title>Iconbox by Pat McGrath</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1698102322348-LJKOQMMYK8D3A9A73ZIT/COLLATERAL+BLOG_PLANET+SET_013.jpg</image:loc>
      <image:title>Iconbox by Pat McGrath</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1698102714736-185WPKX3JCOLSIACK00S/FAITH_FOCUS_SPACESHIP_035.jpg</image:loc>
      <image:title>Iconbox by Pat McGrath</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1698102724891-Y7WDPI9DC6ZWV9QOLUVB/MODEL+TIGHT_PLANET+SET_019.jpg</image:loc>
      <image:title>Iconbox by Pat McGrath</image:title>
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      <image:title>Iconbox by Pat McGrath</image:title>
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    <image:image>
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      <image:title>Iconbox by Pat McGrath - Custom AR Filter</image:title>
      <image:caption>For this partnership we created a custom AR Filter with Sophie K, the industries best beauty filter creator. This custom TikTok filter matches the campaign vibe + inspires creators to recreate a PMG inspired look.</image:caption>
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    <loc>https://www.parkercooley.com/iplaybeauty</loc>
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      <image:title>I PLAY BEAUTY</image:title>
      <image:caption>They key to empowerment? Sometimes it’s about blasting a power anthem, sticking to a self-care ritual, or grounding yourself with affirmations. Just ask music icon Alicia Keys, who’s inviting you to step into your power– with offerings that empower you to express yourself, live authentically, and take charge of your own beauty journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/3c0606e9-c501-4b41-9bcf-450bae4309bd/Screenshot+2025-07-24+at+12.54.45%E2%80%AFPM.png</image:loc>
      <image:title>I PLAY BEAUTY - WATCH NOW</image:title>
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      <image:title>Gift A Subscription</image:title>
      <image:caption>They key to empowerment? Sometimes it’s about blasting a power anthem, sticking to a self-care ritual, or grounding yourself with affirmations. Just ask music icon Alicia Keys, who’s inviting you to step into your power– with offerings that empower you to express yourself, live authentically, and take charge of your own beauty journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/b8723d0d-29e7-48cb-95e7-f7e13be1e92e/png_IPSY_HOLIDAY_GIFT+A+SUB_DAUGHTER_SINGLES+2_1509.png</image:loc>
      <image:title>Gift A Subscription - Gift once.  Stay winning for months.</image:title>
      <image:caption>Give an IPSY subscription and score big this holiday when we deliver personalized picks from the hottest beauty brands to your favorite person for three, six, or 12 months.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1733183126110-21UX4OKDSUUM6W59Q6M7/BFFS_Holiday_1x1+-+v3+-+CTA+ADJUSTED+-+FINAL_1.gif</image:loc>
      <image:title>Gift A Subscription</image:title>
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      <image:title>Gift A Subscription</image:title>
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      <image:title>Gift A Subscription</image:title>
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      <image:title>Gift A Subscription</image:title>
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      <image:title>Gift A Subscription</image:title>
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      <image:title>Gift A Subscription</image:title>
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      <image:title>Gift A Subscription</image:title>
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    <image:image>
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      <image:title>Gift A Subscription</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1733183805512-011GSZCM9UAQF3OZC0E9/IPSY-VID-1224-AmazonGeneric-Broad-GenAI-VA1-US-1x1-15s-14Price-IH-IP001261-V1_2.gif</image:loc>
      <image:title>Gift A Subscription</image:title>
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  <url>
    <loc>https://www.parkercooley.com/iconbox-by-gwen-stefani</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-12-03</lastmod>
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      <image:title>Iconbox by Gwen Stefani - Icon Box by Gwen Stefani</image:title>
      <image:caption>They key to empowerment? Sometimes it’s about blasting a power anthem, sticking to a self-care ritual, or grounding yourself with affirmations. Just ask music icon Alicia Keys, who’s inviting you to step into your power– with offerings that empower you to express yourself, live authentically, and take charge of your own beauty journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1733251439856-JB0HUS3FWVQJYWSH5LOE/TEASER+1+-+ALT+-+V3+-+COLORED_2.gif</image:loc>
      <image:title>Iconbox by Gwen Stefani</image:title>
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      <image:title>Iconbox by Gwen Stefani</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1733251670328-PBVZQFRWHGF28ZD69XRP/TEASER+2+-+NO+MUSIC_4.gif</image:loc>
      <image:title>Iconbox by Gwen Stefani</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1733251871960-HSCHXL5TNEXTGLG1RT0I/TEASER+2+-+NO+MUSIC_5.gif</image:loc>
      <image:title>Iconbox by Gwen Stefani</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1733251452435-EGC25EYASRDEO0GACHZE/TEASER+3+-+V3-+COLORED_2.gif</image:loc>
      <image:title>Iconbox by Gwen Stefani</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1733253630390-ZXANCBH3DZ0ADHK1MMPM/ICON-IMG-0224-PaidGwenStefaniPinkWhiteSeamlessVA1-US-4x5-00s-NoPrice-CRT-001115-14.jpg</image:loc>
      <image:title>Iconbox by Gwen Stefani</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1733253625500-REW4X13NGLDVPMKL6JU0/ICON-IMG-0224-PaidGwenStefaniPinkBeautyCounterTelephoneVA1-US-3500x2335-00s-NoPrice-CRT-001115-7.jpg</image:loc>
      <image:title>Iconbox by Gwen Stefani</image:title>
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    <image:image>
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      <image:title>Iconbox by Gwen Stefani</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1733254066791-1MU9N06HUXR6PAKR0BAX/Perfume+Product+Video.gif</image:loc>
      <image:title>Iconbox by Gwen Stefani</image:title>
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      <image:title>Iconbox by Gwen Stefani</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1733253998509-PTFKO8V9UHTEVU50G15I/Icon.Box.LP%28first.reveal%29__Slide25_4x3.jpg</image:loc>
      <image:title>Iconbox by Gwen Stefani</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1733253626327-LL80H50CDZ5TLXF14BJL/ICON-IMG-0224-PaidGwenStefaniPinkWhiteSeamlessFaceVA1-US-4x5-00s-NoPrice-CRT-001115-12.jpg</image:loc>
      <image:title>Iconbox by Gwen Stefani</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1733254232231-5IE7NLP51EVL6E83WTNS/png_Collateral.Group.Shots_Slide33_17x9.png</image:loc>
      <image:title>Iconbox by Gwen Stefani</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1733254090816-3QHQGMX8RMMOVQVKYUGM/PRODUCT+1_GLOW+LIPSTICK_FINAL.gif</image:loc>
      <image:title>Iconbox by Gwen Stefani</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1733253634094-I38KDEIQ12QEZ2YDLDML/ICON-IMG-0224-PaidGwenStefaniWhiteSeamlessFaceVA1-US-4x5-00s-NoPrice-CRT-001116-2.jpg</image:loc>
      <image:title>Iconbox by Gwen Stefani</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1733253702806-4HW5TO0TNRL94AHL4WAP/Select.Flat.Lays_Slide11_1x1.jpg</image:loc>
      <image:title>Iconbox by Gwen Stefani</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/1733254902827-LDO4ZMLRLLJHRYXLGJK4/ICON-IMG-0224-PaidGwenStefaniBlackWhiteSeamlessVA3-US-4x5-00s-NoPrice-CRT-001114-3.jpg</image:loc>
      <image:title>Iconbox by Gwen Stefani</image:title>
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  </url>
  <url>
    <loc>https://www.parkercooley.com/iconbox-by-chrissy-teigen-and-john-legend-copy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-08-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/7bc27693-eb25-41a2-a023-7b7dbbe802a4/png_Campaign-Backyard+Set+Spaghetti_0554.png</image:loc>
      <image:title>Iconbox by Chrissy Teigen and John Legend (Copy) - Icon Box by Chrissy Teigen + John Legend</image:title>
      <image:caption>They key to empowerment? Sometimes it’s about blasting a power anthem, sticking to a self-care ritual, or grounding yourself with affirmations. Just ask music icon Alicia Keys, who’s inviting you to step into your power– with offerings that empower you to express yourself, live authentically, and take charge of your own beauty journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/fbe560df-bbbc-4ef5-9e10-ffc0d9fbbe77/ICONBOX_TEASER_9-16_FINAL.png</image:loc>
      <image:title>Iconbox by Chrissy Teigen and John Legend (Copy) - TEASER VIDEO</image:title>
      <image:caption>Filled with hidden hints and subtle nods to the next Curator, this video sets the audience up for our date night in and introduces them to our first ever duo of curators.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/fc3c4756-42cb-4905-8b4c-856c2f8a2251/png_Campaign-Kitchen+Single+John_0215.png</image:loc>
      <image:title>Iconbox by Chrissy Teigen and John Legend (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58ed9e1059cc687985813636/4cbb85cd-cc01-4972-aba2-234e3e1cb279/PNG_Campaign-Backyard+Set+Duo_0454.png</image:loc>
      <image:title>Iconbox by Chrissy Teigen and John Legend (Copy) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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