Beauty Is More Fun Here

“I PLAY BEAUTY” is an anthem film that frames beauty as a joyful, skillful, and creative pursuit. It honors the people who engage with beauty because it’s their passion– and they look great doing it. The film showcases beauty enthusiasts of all skill levels in unexpected, real-world spaces—on subways, in office bathrooms, bedrooms, and gyms. These are not posed or polished moments. They’re deeply personal expressions of confidence, curiosity, and creativity. This film positions IPSY as more than a beauty brand. It’s the voice of every beauty hobbyist. It says: Your passion is valid. Your practice is art. And your place in this community is celebrated. The film unfolds as a series of everyday moments—intimate, spontaneous, and beautifully raw. Each scene feels like it was plucked from someone’s real life. It’s energetic but grounded—music that lifts without overwhelming, letting the visuals breathe. It’s beauty embedded in real  life—not staged, not performative, just honest moments of creativity and play, captured where they happen. Because beauty isn’t trivial - it matters. I play beauty, and IPSY is my playground.

Adolescent Content x IPSY