Icon Box by Gwen Stefani

BLAZE YOUR BEAUTY TRAIL.

There’s no doubt about it: From self-taught makeup artist to music icon, Gwen Stefani has always forged her own path. Now the GXVE BEAUTY founder, who made playing dress-up and getting glam an art form, is releasing her limited-edition Icon Box collection - a backstage pass to her best-loved products and bombshell secrets for blazing your own beauty trail.

💋 XOXO Gwen Stefani 💋

Gwen Stefani and red lips are a match made in beauty-heaven. So to play off of this iconic imagery, we focused our teasers all around red lips. From coffee cups stained, to an entire crew wearing her lipstick as an homage - these teasers provide a fun moment for our followers to guess who they think the curator is, building up excitement and anticipation before the big reveal and having some playful fun along the way.